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The Advertising Handbook
Language: en
Pages: 280
Authors: Jonathan Hardy, Iain Macrury, Helen Powell
Categories: Business & Economics
Type: BOOK - Published: 2018-02-28 - Publisher: Routledge

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation
The Advertising Handbook
Language: en
Pages: 293
Authors: Sean Brierley
Categories: Advertising
Type: BOOK - Published: 1995 - Publisher: Psychology Press

This book unravels the how and why of advertising and places the industry in it's social, political and historical context.
The Advertising Handbook
Language: en
Pages: 247
Authors: Helen Powell, Jonathan Hardy, Sarah Hawkin, Iain MacRury
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher:

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
The Advertising Handbook
Language: en
Pages: 743
Authors: S. Roland Hall
Categories: Advertising
Type: BOOK - Published: 1921 - Publisher:

Books about The Advertising Handbook
The Advertising Handbook; a Reference Work Covering the Principles and Practices of Advertising
Language: en
Pages: 786
Authors: Hall Samuel Roland 1876-, HardPress
Categories: Advertising
Type: BOOK - Published: 2013-01 - Publisher: Hardpress Publishing

Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they