Related Books

Strategic Communication
Language: en
Pages: 240
Authors: Christopher Paul
Categories: Political Science
Type: BOOK - Published: 2011 - Publisher: ABC-CLIO

This volume in the Contemporary Military, Strategic, and Security Issues series presents a concise introduction to the evolution, key concepts, discourse, and future options for improved strategic communication in today's U.S. government. * Key document excerpts from legislation, proposed legislation, doctrine, reform proposals, and policy documents * A glossary of
Strategic Communication
Language: en
Pages: 174
Authors: Jesper Falkheimer, Mats Heide
Categories: Communication in management
Type: BOOK - Published: 2018 - Publisher:

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice and research field integrating established disciplines such as public relations, organizational communication and marketing communication into a holistic framework. The field is based on an awareness of
Strategic Communication
Language: en
Pages: 192
Authors: Anthony Dudo, LeeAnn Kahlor
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-07-01 - Publisher: Routledge

The focus of this book is Strategic Communication. Communication can be defined as strategic if its development and/or dissemination is driven by an expected outcome. These outcomes can be attitudinal, behavioral, persuasive or knowledge-related; they can lead to change or engagement, or they can miss their mark entirely. In looking
Persuasion and Power
Language: en
Pages: 304
Authors: James P. Farwell
Categories: Political Science
Type: BOOK - Published: 2012-11-27 - Publisher: Georgetown University Press

Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's
STRATEGIC COMMUNICATION
Language: en
Pages:
Authors: JANE. JOHNSTON
Categories: Political Science
Type: BOOK - Published: 2020 - Publisher:

Books about STRATEGIC COMMUNICATION