Related Books

Sport Teams, Fans, and Twitter
Language: en
Pages: 148
Authors: Brandi Watkins
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2018-10-15 - Publisher: Rowman & Littlefield

This book draws on interdisciplinary research and mixed methods to investigate the extent to which Twitter is a useful tool for enhancing the relationship between sport teams and fans.
Ultimate Guide to Twitter for Business
Language: en
Pages: 304
Authors: Ted Prodromou
Categories: Business & Economics
Type: BOOK - Published: 2013-01-29 - Publisher: Entrepreneur Press

Offers the secret sauce recipe for crafting the elusive sticky Tweets that win followers and supporters. It also shows how to mine Tweets from others to gain the trust of potential partners and customers. Original.
Television, Social Media, and Fan Culture
Language: en
Pages: 426
Authors: Alison F. Slade, Amber J. Narro, Dedria Givens-Carroll
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-11-11 - Publisher: Lexington Books

Social media has brought about a revolution in fan culture, from fan uprisings to save programs to groups and pages dedicated to mourning lost programs and characters. This edited collection examines how fans use social media in regard to television programming, characters, narrative, and various types of interactions, as well
Sport Marketing
Language: en
Pages: 488
Authors: Windy Dees, Patrick Walsh, Chad D. McEvoy, Stephen McKelvey, Bernard James Mullin, Stephen Hardy, William Anthony Sutton
Categories: Sports
Type: BOOK - Published: 2021-03-19 - Publisher: Human Kinetics

Sport Marketing presents a modernized, current-day approach to the dynamic world of sport marketing. With engaging, comprehensive coverage, students will develop valuable marketing skills and prepare for a successful career in this competitive industry.
Athletic Administration for College, High School, Youth, and Club Sport
Language: en
Pages: 400
Authors: Dina Gentile
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-21 - Publisher: Jones & Bartlett Learning

The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from