Until today the poster has lost nothing either of its actuality or its effective power. This book defines the nature of the poster and indicates the laws of designing which determine form, colour and composition. The four main lines of development, the illustrative, objective-informative, constructive and experimental poster, are demonstrated by means of 300 posters. The selection concentrates on those examples which, by the conception of their design, have influenced the stylistic development of the poster.
Author : Josef Muller-Brockmann Release : 2004-07 Publisher : Phaidon Incorporated Limited ISBN : File Size : 60.39 MB Format : PDF, ePub Download : 281 Read : 1211