Related Books

Gilroy Was Good for Guinness
Language: en
Pages: 256
Authors: David Hughes
Categories: Business & Economics
Type: BOOK - Published: 2014-03-15 - Publisher:

John Gilroy produced some of the best and most remembered advertising images for Guinness spanning the last 70 years. The campaigns of Guinness for Strength and My Goodness, My Guinness are legendary. Author David Hughes has accessed almost 100 John Gilroy oil on canvas proof adverts made from 1935 to
Voices of Guinness
Language: en
Pages: 352
Authors: Tim Strangleman
Categories: History
Type: BOOK - Published: 2019-05-01 - Publisher: Oxford University Press

Imagine a workplace where workers enjoyed a well-paid job for life, one where they could start their day with a pint of stout and a smoke, and enjoy free meals in silver service canteens and restaurants. During their breaks they could explore acres of parkland planted with hundreds of trees
A Dictionary of Marketing
Language: en
Pages: 436
Authors: Charles Doyle
Categories: Business & Economics
Type: BOOK - Published: 2011-03-24 - Publisher: Oxford University Press

Provides over 2,600 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Covers both classic and modern marketing techniques. Reflects modern changes in marketing practice, including the
A Thirst for Empire
Language: en
Pages: 568
Authors: Erika Rappaport
Categories: History
Type: BOOK - Published: 2017-08-28 - Publisher: Princeton University Press

How the global tea industry influenced the international economy and the rise of mass consumerism Tea has been one of the most popular commodities in the world. Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changes—in land use, labor
Language: en
Pages: 288
Authors: Bill Yenne
Categories: Business & Economics
Type: BOOK - Published: 2009-03-23 - Publisher: John Wiley & Sons

A perfectly poured history of the world's greatest beer. "Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer