Related Books

From Submarines to Suburbs
Language: en
Pages: 368
Authors: Cynthia Lee Henthorn
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Ohio University Press

Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.
We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]
Language: en
Pages: 1004
Authors: Danielle Sarver Coombs, Bob Batchelor
Categories: Social Science
Type: BOOK - Published: 2014-01-15 - Publisher: ABC-CLIO

For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. • Includes original essays by noted cultural and advertising historians, commentators, and journalists •
From Goodwill to Grunge
Language: en
Pages: 344
Authors: Jennifer Le Zotte
Categories: Social Science
Type: BOOK - Published: 2017-02-02 - Publisher: UNC Press Books

In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was
The Routledge Companion to Advertising and Promotional Culture
Language: en
Pages: 464
Authors: Matthew P. McAllister, Emily West
Categories: Business & Economics
Type: BOOK - Published: 2013 - Publisher: Routledge

The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional
Men to Boys
Language: en
Pages: 328
Authors: Gary Cross
Categories: Social Science
Type: BOOK - Published: 2008-09-23 - Publisher: Columbia University Press

Adam Sandler movies, HBO's Entourage, and such magazines as Maxim and FHM all trade in and appeal to one character the modern boy-man. Addicted to video games, comic books, extreme sports, and dressing down, the boy-man would rather devote an afternoon to Grand Theft Auto than plan his next career