Related Books

Decoding the New Consumer Mind
Language: en
Pages: 214
Authors: Kit Yarrow
Categories: Business & Economics
Type: BOOK - Published: 2014-03-31 - Publisher: John Wiley & Sons

Most businesspeople are well aware that marketing has changed dramatically in recent years. For many, this shift is mainly about different ways to market--through social media, online engagement, and so on. But beyond the new tools available to businesses today, there have also been sweeping changes to how consumers behave
The Brand Flip
Language: en
Pages: 160
Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand
Your New Money Story
Language: en
Pages: 256
Authors: David Krueger, MD
Categories: Business & Economics
Type: BOOK - Published: 2019-05-08 - Publisher: Rowman & Littlefield

Overcome money mistakes and shatter a glass ceiling of money limitation to develop informed success strategies for financial empowerment and satisfaction. This book explores our beliefs about money, where they come from, and how to change them, and presents a systematic, evidence-based guide to rewrite your money story for lasting
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
Language: en
Pages:
Authors: María Pilar Martínez-Ruiz, Mónica Gómez-Suárez, Ana Isabel Jiménez-Zarco, Alicia Izquierdo-Yusta
Categories: Business & Economics
Type: BOOK - Published: 2018-02-19 - Publisher: Frontiers Media SA

This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules
Handbook of Research on Global Fashion Management and Merchandising
Language: en
Pages: 862
Authors: Vecchi, Alessandra
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: IGI Global

Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising