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Pages: 352
Authors: Bo Schembechler, John U. Bacon
Categories: Business & Economics
Type: BOOK - Published: 2008-09-04 - Publisher: Grand Central Publishing

During his record-setting tenure as coach of the Michigan Wolverines, Bo won thirteen Big Ten titles and finished as the winningest football coach in the school's storied history. But if you asked him, his most important achievement was having a remarkably positive impact on the hundreds of athletes he coached.
Small Business Sourcebook
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Lasting Lessons
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Pages: 946
Authors: Mona L. Siegel
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Marketing Big Oil: Brand Lessons from the World’s Largest Companies
Language: en
Pages: 153
Authors: M. Robinson
Categories: Business & Economics
Type: BOOK - Published: 2014-07-21 - Publisher: Springer

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
The Lesson Commentary on the International Sunday-school Lessons...
Language: en
Pages:
Authors: John Heyl Vincent
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