Related Books

Authentic TM
Language: en
Pages: 266
Authors: Sarah Banet-Weiser
Categories: Social Science
Type: BOOK - Published: 2012-10-15 - Publisher: NYU Press

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method
AuthenticTM
Language: en
Pages: 279
Authors: Sarah Banet-Weiser
Categories: Social Science
Type: BOOK - Published: 2012-11-26 - Publisher: NYU Press

Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method
Catalog of ERIC Clearinghouse Publications
Language: en
Pages:
Authors: Sarah Banet-Weiser
Categories: Education
Type: BOOK - Published: 1997 - Publisher:

Books about Catalog of ERIC Clearinghouse Publications
The Routledge Companion to Social Media and Politics
Language: en
Pages: 560
Authors: Axel Bruns, Gunn Enli, Eli Skogerbo, Anders Olof Larsson, Christian Christensen
Categories: Social Science
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge

Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global,
Studies on the Social Construction of Identity and Authenticity
Language: en
Pages: 172
Authors: J. Patrick Williams, Kaylan C. Schwarz
Categories: Social Science
Type: BOOK - Published: 2020-08-03 - Publisher: Routledge

As identity and authenticity discourses increasingly saturate everyday life, so too have these concepts spread across the humanities and social sciences literatures. Many scholars may be interested in identity and authenticity but lack knowledge of paradigmatic or disciplinary approaches to these concepts. This volume offers readers insight into social constructionist